TLG
Rebrand / Logo Design / Brand Repositioning
With a rapidly-growing vision, the charity required a new brand and brand repositioning to reflect its core aims better. Originally an education charity with a much more formal tone, I repositioned the brand to be more child- and family-focused and to represent its new status as a children’s charity.
A comprehensive set of brand guidelines, a suite of brand assets and a supporting communications blueprint were created to assist in the roll-out of the new brand and to promote creative consistency both internally and externally.
